Haig, Matt <br/><br/>
Brand Failure  the truth about the 100 biggest branding mistakes of all time.  [Book] 

 - New Dlehi  Kogan Page  2006 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0-7494-4655-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding