Ries, Al <br/><br/>
The 22 immutable laws of branding  [Book]. 

 - London  The Profile Books  1998 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>1-86197-605-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Product Management