Kotler, Philip <br/><br/>
Marketing Management  [Book]. 

 - 11th 
 - New Delhi  Prentice Hall of India  2003 
 - 730 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>81-203-2083-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing