Clow, Kenneth E <br/><br/>
Integrated Advertising, promotion and Marketing communication  [Book]. 

 - 2nd 
 - New Delhi  Prentice Hall of India  2004 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>81-203-2450-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising