Enis, Ben M; Cox, Keith K <br/><br/>
Marketing Classics  A Selection of Influential Articles.  [Book] 

 - 8th 
 - New Jersey  Prentice Hall International  1990 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0-13-207309-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing