Wirtz, Jochen. <br/><br/>
Services marketing  people, technology, strategy.  [Book] 
Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee. 
 - Eighth edition. 
 - xxii, 817 Pages :  28 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/> All 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer services<br/>Management science
<br/><br/><label>Dewey Class. No.: </label>658.8