Keller, Kevin Lane <br/><br/>
Strategic Brand Management  building, measuring and Managing Brand Equity.  [Book] 

 - 2nd 
 - New Delhi  Pearson Education  2005 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>81-297-0254-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Product Management