Doyle, Charles,  1959- <br/><br/>
A dictionary of marketing  [Book] / 
Charles Doyle. 
 - Fourth edition. 
 - xii, 529 pages :  illustrations (black and white) ;  20 cm. 
 - Oxford quick reference .
<br/><br/> Includes appendix.  Includes QR code.  Formerly CIP. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780198736424 
<br/><br/><label>Nat. Bib. No.: </label>GBB600790  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>017692362  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.<br/>Management science
<br/><br/><label>Dewey Class. No.: </label>658.8003