Lovelock, Christopher <br/><br/>
Service marketing  people, technology, strategy  [Book] 
Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee 
 - Seventh edition. 
 - xxi, 683 Pages :  25 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/> All 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Customer services<br/>Management science
<br/><br/><label>Dewey Class. No.: </label>658.8