Lamp, Charles W. <br/><br/>
MKTG  principles of marketing  [Book] 
Charles W. Lamp, Joseph F.Hair, Jr; Dheeraj Sharma and Carl McDaniel 
 - xvii, 671 Pages :  26 cm. 
<br/><br/> Includes endnotes and index. 
<br/><br/> All 
<br/><br/><label>ISBN: </label>9788131520345 813152034X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management science
<br/><br/><label>Dewey Class. No.: </label>658.8