Kotler, Philip. <br/><br/>
Marketing management  [Book] / 
Philip Kotler and Kevin Lane Keller 
 - Fifteen edition. 
 - xxvi, 756 pages, 118 (various paging) :  color illustrations ;  25 cm. 
<br/><br/> Includes appendix and glossary. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9789332557185 9332557187 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Brand management.<br/>Management science.
<br/><br/><label>Dewey Class. No.: </label>658.8