Grigsby, Mike, <br/><br/>
Marketing analytics  a practical guide to improving consumer insights using data techniques  [Book] : 
Mike Grigsby. 
 - Second edition. 
 - xiv, 217 Pages :  23 cm. 
<br/><br/> Includes glossary, bibliography and index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780749482169 
<br/><br/><label>LCCN: </label>2018004497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Management science
<br/><br/><label>Dewey Class. No.: </label>658.8