Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm /  [Book] : 
Zeithaml, Valarie A. 
 - 6th ed. /  Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - London :  London :  McGraw-Hill [distributor],  McGraw-Hill [distributor],  2012. 
 - 1 v. ;  21 cm. 
<br/><br/> Previous ed.: Boston, Mass.; London: McGraw-Hill, 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780071086967 (pbk.) : 007108696X (pbk.) : 
<br/><br/><label>Nat. Bib. No.: </label>GBB214454  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>Dewey Class. No.: </label>658.8