Advertising management. [Book] /
Rajeev Batra, John G. Myers, David A. Aaker.
- 5th ed. / Rajeev Batra, John G. Myers, David A. Aaker.
- Delhi : Prentice-Hall International, c1996.
- xiii,754p. : ill., facsims. ; 24 cm.
Previous ed.: / by David A. Aaker, 1992. Includes index.