Kotler, Philip <br/><br/>
Principles of marketing  [Book] / 
Philip Kotler, Gary Armstrong. 
 - 11th ed. 
 - New Delhi :  Dorling Kindersley (India) Pvt. Ltd., licensees of Pearson Education in South Asia  c2006. 
 - 671, [65] p. :  col. ill. ;  28 cm. 
<br/><br/> This edition is published by arrangement with Pearson Education, Inc. Pearson Prentice Hall. One Lake Street, Upper Saddle River, USA and Dorling Kindersley Ltd., London UK. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>8177581074 (paperback) 9788177581072 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--management.
<br/><br/><label>Dewey Class. No.: </label>658.8