Kotler, Philip Principles of marketing [Book] / Philip Kotler, Gary Armstrong. - Twelfth edition. - India : Pearson Prentice Hall, c2006. - xxxi, 557 [98] pages : illustrations ; 25 cm. All. ISBN: 9788131715475 Subjects--Topical Terms: Marketing.Marketing--management. Dewey Class. No.: 658.8