Miller, Kenneth E. <br/><br/>
Fundamentals of marketing  [Book] / 
Kenneth E. Miller. 
 - 4th ed. 
 - Boston :  The McGraw-Hill Inc.,  2000. 
 - xvii, 856 p. :  26 cm. 
<br/><br/> Includes index 
<br/><br/> This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0074707647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8