Armstrong, Gary
Marketing an introduction / [Book] :
Gary Armstrong, Philip Kotler.
- 6th ed.
- New Delhi : Pearson Education (Singapore) Pte. Ltd., c2003.
- xxvi, (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.).
All.
8129700123
Marketing.
Marketing--management.
658.8