Advertising, promotion & supplemental aspects of integrated marketing communications [Book] /
Terence A. Shimp.
- 5th ed.
- Fort Worth : Dryden Press, c2000.
- xxix, 674 p. : ill. (some col.) ; 29 cm.
- The Dryden Press series in marketing. .
Hbk. Index includes
All.
0030211131
Communication in marketing. Sales promotion. Advertising. Direct marketing.