Kotler, Philip <br/><br/>
Marketing management  [Book] / 
Philip Kotler. 
 - 11th ed. 
 - New Delhi :  Pearson Education (Sigapore),  c2003. 
 - xxix, [706] p. :  ill. (some col.) ;  27 cm. 
<br/><br/> Various multi-media instructional aids, including a web site, are available to supplement the text. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8