Lovelock, Christopher H. <br/><br/>
Services marketing  people, technology, strategy /  [Book] : 
Christopher Lovelock, Jochen Wirtz. 
 - 5th ed. 
 - Delhi: :  Pearson Educatin (Singapore),  2004. 
 - xx, 652 p. :  ill. ;  29 cm. 
<br/><br/> Include index. 
<br/><br/> For graduate-level/MBA courses in Services Marketing. Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases. 
<br/><br/> All  All.  All. 
<br/><br/><label>ISBN: </label>8129704536 (paperback) 9788129704535 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.<br/>Buildings--Environmental engineering.<br/>Christianity and politics--History--Netherlands--18th century.<br/>Christianity and politics--History--Netherlands--19th century.<br/>Christianity and politics--Calvinism.<br/>Calvinism--Netherlands.
<br/><br/><label>Dewey Class. No.: </label>658.8