Sayre, Shay. <br/><br/>
Entertainment marketing & communication  selling branded performance, people, and places /  [Book] : 
Shay Sayre. 
 - India :  Pearson Eduacation in South Asia,  c2008. 
 - 511 p. :  ill. ;  24 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9788131722152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leisure industry--Marketing.--United States<br/>Performing arts--Marketing.--United States<br/>Entertainment events--Marketing.--United States<br/>Amusements--Marketing.--United States<br/>Tourism--Marketing.--United States<br/>Recreation--Marketing.--United States<br/>Consumer behavior--United States.<br/>Communication in marketing--United States.
<br/><br/><label>Dewey Class. No.: </label>790.2