Entertainment marketing & communication selling branded performance, people, and places / [Book] :
Shay Sayre.
- India : Pearson Eduacation in South Asia, c2008.
- 511 p. : ill. ; 24 cm.
All.
9788131722152
Leisure industry--Marketing.--United States Performing arts--Marketing.--United States Entertainment events--Marketing.--United States Amusements--Marketing.--United States Tourism--Marketing.--United States Recreation--Marketing.--United States Consumer behavior--United States. Communication in marketing--United States.