Marketing  best practices /  [Book] : 
K. Douglas Hoffman ... [et al.]. 
 - 2nd ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2003. 
 - xxii, 647 p. :  ill. (some col.) ;  28 cm. 
<br/><br/> Photocopy Hbk Index includes 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0030349990 9780030349997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8