Schultz, Don E. Handbook of strategic brand communication campaigns [Book] / Don E. Schultz, Beth E. Barnes. - Lincolnwood, Ill. : NTC Business Books, [2004]. - xxi, 378 p. : ill. ; 24 cm. All. ISBN: 0844229420 (hbk) Subjects--Topical Terms: Advertising campaigns. Dewey Class. No.: 659.113