Stone, Bob. <br/><br/>
Successful direct marketing methods  [Book] / 
Bob Stone and Ron Jacobs. 
 - 7th ed. 
 - India :  Tata McGraw-Hill,  c2004. 
 - xxviii, 577 p. :  ill. ;  25 cm. 
<br/><br/> Originally published in 2001 by McGraw-Hill, Chicago. Reprinted in India by arrangement with The McGraw-Hill companies, Inc., New York. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0070598649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing direct--Cas, Études de.<br/>Marketing direct--Guides, manuels, etc.
<br/><br/><label>Dewey Class. No.: </label>658.84