Payne, Adrian.

Handbook of CRM achieving excellence in customer management / [Book] : Adrian Payne. - Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2006. - xx, 438 p. : ill. ; 24 cm.

All.

9780750664370

GBA516878 bnb


Customer relations.
Relationship marketing--Management.

658.812