Internet marketing integrating online and offline strategies / [Book] :
Mary Lou Roberts.
- Boston, Mass. : McGraw-Hill/Irwin, c2003.
- xix, 471 p. : ill. (some col.) ; 26 cm.
- McGraw-Hill/Irwin series in marketing .
All.
0072827033 (alk. paper) 0071124179 (international ed. : alk. paper) 9780071124171