Boone, Louis E. Contemporary marketing 1999 [Book] / Louis E. Boone, David L. Kurtz. - Orlando, FL. United States : Harcourt, Brace and Co, c1999 . - xvi, 619, [84] p. : col. ill. ; 28 cm. Photocopy of a reprint 1999 original ISBN 0030351723 All. ISBN: 003022313X Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8