Loudon, David L. <br/><br/>
Consumer behavior  concepts and applications /  [Book] : 
David L. Loudon, Albert J. Della Bitta. 
 - 4th ed. 
 - New York :  McGraw-Hill,  c1993. 
 - xxiii, 788 p. :  ill. ;  27 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> Index includes 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0070387672 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--Case studies.--United States
<br/><br/><label>Dewey Class. No.: </label>658.8 34