Integrated marketing communications [Book] /
William Chitty, Nigel Barker and Terence A. Shimp.
- 1st Pacific Rim ed.
- South Melbourne, Vic. : Thomson, c2005.
- xx, 471 p. : col. ill. ; 28 cm.
Includes indexes. Bibliography: p. 457-458.
All.
0170120082
Communication in marketing - Pacific Area. . Sales promotion - Pacific Area.