Chitty, William

Integrated marketing communications [Book] / William Chitty, Nigel Barker and Terence A. Shimp. - 1st Pacific Rim ed. - South Melbourne, Vic. : Thomson, c2005. - xx, 471 p. : col. ill. ; 28 cm.

Includes indexes. Bibliography: p. 457-458.

All.

0170120082


Communication in marketing - Pacific Area. .
Sales promotion - Pacific Area.

658.802