Lancaster, Geoffrey,  1938- <br/><br/>
Essentials of marketing  text and cases /  [Book] : 
Geoffrey Lancaster, Lester Massingham. 
 - 2nd ed. 
 - London :  McGraw-Hill,  c1993. 
 - 496p. 
<br/><br/> Previous ed.: 1988. Index includes. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0077077288 (pbk) : 0071134476 
<br/><br/><label>Nat. Bib. No.: </label>GB9348313  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8