Churchill, Gilbert A. <br/><br/>
Marketing :  creating value for customers /  [Book] : 
Gilbert A. Churchill, Jr., J. Paul Peter. 
 - Burr Ridge, Ill. :  Irwin,  c1995. 
 - xxxii, 703 p. :  col. ill., col. maps ;  27 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0256125392 (hardback) 0256173672 (annotated instructor's edition) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8