Essentials of marketing  [Book] / 
Jane Summers ... [et al.]. 
 - 3rd Asia Pacific ed. . 
 - South Melbourne, Vic. :  Cengage Learning,  c2009. 
 - xviii, 528 p.  :  ill.  ;  28 cm. . 
<br/><br/> Previous ed.: 2005. Includes index. Includes bibliographical references. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780170137324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8