Jeannet, Jean-Pierre.

Global marketing strategies [Book] / Jean-Pierre Jeannet, Hubert D. Hennessey. - 2nd ed. - Boston : Houghton Mifflin, c1992. - xxiii, 899 p. : ill. ; 24 cm.

Rev. ed. of: International marketing management. c1988. original ISBN 0395589037

All.

0395628393


Export marketing--Management.
Export marketing--Management--Case studies.

658.8 48