Jeannet, Jean-Pierre. Global marketing strategies [Book] / Jean-Pierre Jeannet, Hubert D. Hennessey. - 2nd ed. - Boston : Houghton Mifflin, c1992. - xxiii, 899 p. : ill. ; 24 cm. Rev. ed. of: International marketing management. c1988. original ISBN 0395589037 All. ISBN: 0395628393 Subjects--Topical Terms: Export marketing--Management.Export marketing--Management--Case studies. Dewey Class. No.: 658.8 48