Thomke, Stefan H. <br/><br/>
Managing product and service development  text and cases /  [Book] : 
Stefan Thomke. 
 - Boston, Mass. ;  London :  McGraw-Hill Irwin,  c2007. 
 - vii, 592 p. :  ill. ;  24 cm. 
<br/><br/> Formerly CIP. Index includes. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>007110755X (pbk.) : 9780071107556 (pbk.) : 
<br/><br/><label>Nat. Bib. No.: </label>GBA598269  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.<br/>Service industries--Management.
<br/><br/><label>Dewey Class. No.: </label>658.5