Bowersox, Donald J. <br/><br/>
Strategic marketing channel management  [Book] / 
Donald J. Bowersox, M. Bixby Cooper. 
 - New York :  McGraw-Hill,  c1992. 
 - xix, 488 p. :  ill. ;  24 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> Includes bibliographical references (p. 458-459) and index. Indian ed.1992 & original ISBN is 0070067570 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0070586691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels--Management.<br/>Business logistics.<br/>Physical distribution of goods.
<br/><br/><label>Dewey Class. No.: </label>658.8 4