Berson, Alex. <br/><br/>
Building data mining applications for CRM  [Book] / 
Alex Berson, Stephen Smith, Kurt Thearling. 
 - India :  Tata McGraw-Hill,  c2000. 
 - xxvii, 510 p. :  ill. ;  24 cm. 
<br/><br/> Index includes. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780070402737 0070402736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Decision support systems.
<br/><br/><label>Dewey Class. No.: </label>658.4038