Crawford, C. Merle 1924-
New products management [Book] /
Merle Crawford, Anthony Di Benedetto.
- Eighth edition.
- Boston, Mass. : McGraw-Hill/Irwin, c2006.
- xx, 540 pages. : illustrations. ; 24 cm.
- McGraw-Hill/Irwin series in marketing .
All.
0071244336
New products--Management.
658.575