Kinnear, Thomas C.,  1943- <br/><br/>
Principles of marketing /  [Book] 
Thomas C. Kinnear, Kenneth L. Bernhardt, Kathleen A. Krentler. 
 - 4th ed. 
 - New York :  HarperCollins Publishers,  c1995. 
 - xlvii, 808 pages : 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0673465551 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 658.8 658.820