Onkvisit, Sak.

Consumer behavior strategy and analysis / [Book] : Sak Onkvisit, John J. Shaw. - New York : Toronto : New York : Macmillan College Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994. - xviii, 637 p., [8] p. of plates : ill. (some col.) ; 27 cm.

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Consumer behavior.

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