Principles of marketing  [Book] / 
Philip Kotler----[et al.]. 
 - The European edition. 
 - London :  Prentice Hall,  1996. 
 - xx, 956 p. ;  25 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0131659030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.
<br/><br/><label>Dewey Class. No.: </label>658.8