Havaldar, Krishna K Industrial marketing text and cases / [Book] : Krishna K Havaldar. - 2nd ed. - New Delhi : Tata McGraw-Hill Publishing Company Ltd, 2005. - xxviii, 379 p. ; 22 cm. Includes index All. ISBN: 0070588406 Subjects--Topical Terms: Industrial marketing.Service industries--Marketing. Dewey Class. No.: 658.8