Vollmer, Christopher.

Always on advertising, marketing and media in an era of consumer control / [Book] : Christopher Vollmer with Geoffrey Precourt. - New York : McGraw-Hill, c2008. - 215 p. : ill. ; 21 cm.

All.

0071508287 9780071508285

GBB097121 bnb

015617288 Uk


Internet marketing.
Consumer behavior.
Marketing.

658.800285