Vincze, Julian W. <br/><br/>
Cases in strategic marketing management  [Book] / 
Julian W. Vincze, Carol H. Anderson. 
 - Boston :  Houghton Mifflin,  c2000. 
 - xvii, 460 p. :  ill. ;  26 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0395870534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Strategic planning--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8