Lamb, Charles W. <br/><br/>
Principles of marketing  [Book] / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - Cincinnati, Ohio :  College Division, South-Western Pub. Co.,  c1992. 
 - 1 v. (various pagings) :  ill. (some col.) ;  27 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0538813687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8