Services marketing  concepts, strategies, & cases /  [Book] : 
K. Douglas Hoffman... [et al.]. 
 - Asia Pacific edition. 
 - South Melbourne :  Cengage Learning Australia Pty Limited.,  2010. 
 - xx, 470 p. :  ill. ;  27 cm. 
<br/><br/> Instant access includes, Search me! marketing and Student companion website at www.cengage.com/sso. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780170135207 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8