Mullins, John W. <br/><br/>
Marketing management  a strategic decision-making approach /  [Book] : 
John W. Mullins, Orvillle C. Walker and Harper W. Boyd. 
 - 6th ed., international ed. /  John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr. 
 - Boston :  McGraw-Hill,  c2008. 
 - xix, 533 p. :  ill. ;  26 cm. 
<br/><br/> Previous ed.: 2005.  Formerly CIP. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0071101098 9780071101097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802