Grewal, Dhruv. Marketing [Book] / Dhruv Grewal, Michael Levy. - Boston : McGraw-Hill Irwin, c2008. - 1 v. (various pagings), col. maps : ill. ; 25 cm. All. ISBN: 0073049026 (alk. paper) 9780073049021 (alk. paper) Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8