Futrell, Charles. Fundamentals of selling customers for life through service / [Book] : Charles M. Futrell. - 9th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xxxv, 658 p. : ill. (some col.) ; 26 cm. Includes index. All. ISBN: 0071115889 Subjects--Topical Terms: Selling. Dewey Class. No.: 658.85