Sheth, Jagdish N. Customer behavior consumer behavior and beyond / [Book] : Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman. - Fort Worth, TX : Dryden Press, c1999. - 1 v. (various pagings) : col. ill. ; 26 cm. - Dryden Press series in marketing. . All. ISBN: 003098016X (pbk.) Subjects--Topical Terms: Consumer behavior.Consumers' preferences.Consumer satisfaction.Marketing. Dewey Class. No.: 658.8 342