Sheth, Jagdish N.

Customer behavior consumer behavior and beyond / [Book] : Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman. - Fort Worth, TX : Dryden Press, c1999. - 1 v. (various pagings) : col. ill. ; 26 cm. - Dryden Press series in marketing. .

All.

003098016X (pbk.)


Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.

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